Aldi and Lidl are focused on brick-and-mortar while everyone else in the sector races to perfect online grocery.
A new feature article in The Economist examines the rapid growth of both chains and their reluctance to focus on e-commerce.
Kay Rueschoff, Aldi Nord’s director of marketing, tells The Economist that low prices, the discounters’ hallmark, are no longer enough. But instead of focusing on digital, Aldi has focused on quality to lure shoppers. And quality doesn’t just apply to the assortment. The retailer is also focusing on the quality of the physical store experience.
Source: Retail Leader