Source: Supermarket News
Even as price inflation hits food retailers and consumers alike, customers have lofty estimates of supermarket profits, new research from The Feedback Group reveals.
Grocery shoppers believe their primary store enjoys a net profit of 33%, according to a national study conducted by The Feedback Group with more than 1,200 grocery shoppers. The Lake Success, N.Y.-based researcher noted that the actual average net profit for a supermarket has been close to 1% historically and as high as only 3% in 2020, based on data from FMI-The Food Industry Association.
