By Jeff Wells
Source: Grocery Dive
Riding record-high demand for online grocery and billions in investor funding, startups like Gorillas have quickly built out instant delivery services in Europe, touting delivery of groceries and convenience goods in 15 minutes or less.
A few companies like Fridge No More and 1520 have begun offering speedy delivery in New York City, which, with its high density of affluent consumers, serves as a logical landing zone for the concept in the U.S. Now, Gorillas aims to test the market with its 10-minute offering.
