By Dani Blum
Source: The New York Times
This article is part of Shop Talk, a regular feature that explores the idioms of the business world: the insider jargon, the newly coined terms, the unfortunate or overused phrases.
In the airport terminal, two different grab-and-go snacks may appeal to travelers rushing to catch their flights: One is a candy bar, wrapped in chocolate and caramel. The other is also a bar wrapped in chocolate and caramel, but it’s “high in protein.”
If that promise of protein has ever influenced your purchase, the “health halo” may have been at work. The term refers to a phenomenon where people may perceive a food product (or drink or supplement) as healthy based on a single claim — even if the snack is not-so-angelic.
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