By Peyton Bigora and Catherine Douglas Moran
Source: Grocery Dive
When Ahold Delhaize kicked off the multi-year remodeling plan for Stop & Shop in 2018, the Dutch grocery operator said it aimed to give the banner’s more than 400 stores “a fresh new look.” Since then, the renovations have played a key role in Ahold Delhaize’s efforts to boost the long-struggling chain.
Over the past six years, Ahold Delhaize executives have touted the remodels as a success, and Ahold Delhaize USA CEO JJ Fleeman noted during a company event in May that remodeled Stop & Shop stores are outperforming ones that haven’t received updates. Yet Stop & Shop has remodeled only about half of its stores since the program began, and the chain continues to face financial woes.
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