Source: Nielsen IQ
Since 2020, the grocery sector has weathered inflationary pressures and other challenging factors that affect demand. While some trends have spurred growth, persistent challenges remain for brands striving to stay competitive in an evolving landscape.
So, where should you focus your efforts in 2025? The answer lies in understanding how consumers are changing their shopping habits and the impact of these shifts on your brand. By diving deep into reliable data, brands can adapt their strategies to navigate the complexities of today’s market.
Read on to discover the biggest grocery trends shaping 2025 and what they mean for your brand’s success in the year ahead.
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