By Jane Black
Source: The New York Times
By last summer, Nick Wiseman, a founder of Little Sesame, a small chain of hummus shops in Washington, D.C., had made all the expected “pivots” to save his business. He’d offered delivery, meal kits and pantry items, and worked with local nonprofits to feed the hungry.
But with both of his shops in downtown business districts — and no signs that office workers would be returning — he needed something else to keep the business afloat. The obvious solution: selling his hummus in grocery stores. “We have a great brand and a great product,” Mr. Wiseman remembered thinking. “How hard can this be?”
