By Gina Acosta
Source: Progressive Grocer
Kroger is looking to give both inflation-weary shoppers and its bottom line a boost by expanding its loyalty program across the country.
During a strong first quarter earnings report, the grocery chain announced that it would be rolling out its Boost membership program (first launched as a pilot in November) nationally over the next few weeks. Boost offers customers two different membership levels and includes benefits such as 2X fuel points earned on every dollar spent, extra savings on Kroger’s private brands and free two-hour or next-day delivery.
