By Peyton Bigora
Source: Grocery Dive
- Amazon is piloting a new small-format concept in Chicago “under the same roof” as — but separate from — an existing Whole Foods Market store, the company confirmed in an email to Grocery Dive Thursday.
- The store, called Amazon Grocery, is meant for quick fill-in trips like grocery top-offs, coffee and grab-and-go meals to keep shoppers from needing to visit multiple grocery locations to complete their shopping.
- The debut of this test-and-learn store is the latest in a string of grocery-focused efforts by Amazon this year and builds on the retailer’s work to better align itself with Whole Foods’ business.
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