By Liz Young
Source: Wall Street Journal
Amazon.com is testing new grocery formats that blend its broad assortment of online goods with in-person shopping, as the nation’s largest e-commerce retailer strains to expand its role in a market dominated by grocery giants with sprawling store networks.
Amazon’s new designs aim to pull together various fulfillment networks for its Whole Foods Market premium grocery business and its mass-market Amazon Fresh stores into a common delivery platform, giving the grocery businesses greater scale with online customers as rivals including Walmart, Target and Kroger invest more in using their larger numbers of stores as distribution hubs.
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