By Jeff Wells
Source: Grocery Dive
As consumers have grown increasingly price sensitive over the past few years, retailers have responded with messaging meant to show they understand their economic anxieties.
Companies like Kroger, Giant Food and Amazon Fresh have covered their stores with signs touting low prices, while others like c-store chain TXB have revamped their loyalty programs to help members earn more points and discounts. Even retailers that aren’t known for being particularly price competitive, like Wegmans, have featured in-store messaging to reassure consumers they are, in fact, a good value.
Retailers say these strategies resonate with customers. But according to recent research from the Kearney Consumer Institute, an internal think tank within the management consulting company that regularly surveys global consumers, shoppers think retailers are laying it on a bit thick.
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