By Bridget Goldschmidt
Source: Progressive Grocer
According to the 11th Wave of the dunnhumby Consumer Trends Tracker (CTT), more than 35% of U.S. families with children have skipped a meal in the past month because of financial reasons – the highest rate of food insecurity since August 2023, when grocery inflation reached 3.7%. The customer data science provider’s report, timed to be released today during the Groceryshop event in Las Vegas, further found that overall, 28.5% of consumers said that financial constraints have caused them to reduce their meal sizes or do without meals.
Another finding from the quarterly study, now in its third year, was that consumers believe food-at-home inflation to be 19.4%,16.7 points higher than its actual percentage in August of 2.7%, while families with incomes under $25,000 perceive it to be even higher, at 24.8%. Further, almost 59% of consumers would have difficulty paying an unexpected $400 expense, according to the report, a figure that rises to 70% among those aged 18–34, and 77% for individuals with incomes below $25,000.
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