By Christopher Doering
Source: Grocery Dive
After years of price increases, shoppers may start to see some signs of relief at the grocery store as food giants look to reignite growth.
Cheerios and Nature Valley bar maker General Mills said last month it cut prices on nearly two-thirds of its grocery products in North America, resulting in an uptick in product volume. PepsiCo also plans to lower prices this year across some of its food products as it looks to improve affordability.
Consumer inflation concerns have weighed heavily on product volumes in recent quarters. PepsiCo noted in October that volumes for snacks in North America dipped 4%, while beverages slumped 3%. Other food manufacturers, such as Conagra Brands, Kraft Heinz and J.M. Smucker, posted declines in volumes.
