Source: Supermarket News
Even with last year’s center store sales explosion attributed to the outbreak of the COVID-19 pandemic, retailers are still optimistic about the category’s continued growth in 2021. Three-quarters of grocery retailers surveyed for the Supermarket News Center Store Trends Report say they expect unit sales in center store in 2021 to remain the same or increase compared to 2020 — with 40% anticipating unit sales increases of more than 5%.
The news is even better for center store dollar sales, as 80% of retailers expect sales to remain the same or increase this year. A full 20% of retailers anticipate dollar sales increases of more than 10%, while 24% expect increases of 5% to 10% and another 21% expect increases of 2% to 4.9%.