By Russell Redman
Source: Supermarket News
It’s convenience — not concern — that has spurred more grocery shoppers to go online, new research from digital payment specialist ACI Worldwide shows.
In a poll of more than 2,300 U.S. consumers, 76% reported grocery shopping online for ease and convenience versus 56% saying they do so to avoid the risk of COVID-19, according to ACI, which conducted the “What Consumers Expect From Their Grocery Shopping Experiences” study with its PYMNTS.com media arm. Thirty-four percent of shoppers said it’s faster to buy groceries online, and 53% indicated they had a good online experience and want to continue shopping that way.
