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By Catharine Douglas Moran

Source: Grocery Dive

    • A number of grocers, particularly specialty retailers, have announced health-focused offerings and marketing campaigns to kick off 2022.
  • Whole Foods Market has rolled out a “Resolution Renovator” where people can work with “Wellness Motivators” focused on mind, body and spirit who provide encouragement toward personal goals. Southern California chain Bristol Farms said in an emailed press release that has started offering juice cleanse kits, and Natural Grocers announced product discounts and sweepstakes, with loyalty members receiving special perks during its “Resolution Reset Week” from Jan. 18-22.
  • The retailers are leaning into consumers’ New Year’s resolutions for 2022 to improve their diet and wellbeing as the global pandemic wears on.

Specialty grocers aren’t the only ones tapping into the tradition of people setting goals and refreshing their lifestyles at the start of a new year.

Earlier this week, Gorillas and nutrition app Wellory said they are partnering to share shoppable recipes from Wellory’s nutritionists on the ultrafast delivery startup’s U.S. app and blog during the month of January, and Schnuck Markets unveiled a new program to help customers track which items they bought meet guidelines for healthy eating.

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