By Sam Silverstein
Source: Grocery Dive

  • Consumers have recently been stepping up their efforts to save money when shopping for groceries, with more than half looking to buy more items on sale, according to survey data released Wednesday by research firm The Feedback Group.
  • Shoppers are also increasingly turning to private label goods, paying attention to paper and digital flyers and comparing prices for items at multiple stores, the findings show.
  • People are putting a priority on sidestepping inflation even as the rate of price increases has sharply slowed in 2023 compared with the levels seen last year.

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