By Catherine Douglas Moran
Source: Grocery Dive

Getting products to online customers in a profitable way is a challenge for California-based Raley’s, Zachary Wilson, the grocery company’s head of e-commerce, said at a Wednesday Groceryshopsession.

But the company is leveraging a variety of efforts — what Wilson called an “e-commerce flywheel” — to aim for e-commerce profitability, and he urged other regional and independent grocers to focus on boosting their omnichannel strategies as well.

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