By Sam Silverstein
Source: Grocery Dive
Long before Kroger launched its controversial — and ultimately unsuccessful — bid to build scale by merging with Albertsons, the supermarket chain placed another big bet on its future through its multiyear project to assemble a national network of robot-powered delivery fulfillment centers.
But while Kroger’s decision in 2018 to partner with automation specialist Ocado held the potential to put it in pole position in the grocery e-commerce sector, that initiative hasn’t been as successful as analysts had expected. Nevertheless, the retailer is still chasing its dream of transforming its digital operations into a profit engine.
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