By Jeff Wells
Source: Grocery Dive
Lidl — the company that stormed into the U.S. claiming it would “Rethink Grocery” — seems to be rethinking its stateside strategy on a regular basis these days.
The German discounter stumbled out of the starting gate in the U.S. several years ago and has been trying to shore up results with a series of adjustments that include a revolving door of executive appointments. Since starting its operations in the U.S. nearly a decade ago, the company has appointed four different CEOs and has also seen turnover among its board chairmen.
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