By Marian Zboraj
Source: Progressive Grocer
California’s San Diego City Council has passed the Grocery Pricing Transparency Ordinance, a first-in-the-nation policy banning digital-only coupons in the city.
The ordinance was put forth last October by District 9 Council member Sean Elo-Rivera. According to Elo-Rivera, seniors and low-income families who may not be able to access these digital deals as easily unfairly end up paying higher prices, as reported by CBS 8.
This digital divide also includes consumers who aren’t tech-savvy enough to know how to access digital coupons.
Elo-Rivera’s colleagues on the council agreed, voting unanimously in favor of the bill during a March 24 hearing.
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