By Sam Silverstein

Source: Grocery Dive

Stater Bros. is casting its relationship with Mercatus as a way for the grocer to connect with people through its online channels and tap the equity it has built with customers over more than 80 years.

The privately held retailer, which runs 170 grocery stores, indicated it wants shoppers to more closely associate their experience making purchases online with the image the chain has cultivated in its stores.

Read the full article