By Tessa Zulaga
Source: Toast
According to market research conducted by DriveResearch, in 2024, consumers spent an average of $174 per grocery trip. This significant stat raises important questions: How did consumers choose where to spend that $174? What factors influenced their decision-making process when selecting a grocery store? And, perhaps most crucially, what were they most likely to purchase?
In an era of increasing options and evolving consumer preferences, understanding grocery store trends is vital for both retailers and consumers alike.
In this article, we’ll unpack the top 10 grocery store trends in 2024 and how your business can capitalize on them.
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