Most grocery shopping today is done the same way your mom did it when she pushed you in the cart. And yet, there’s probably no sector of retail on the verge of more change and upheaval than grocery.
Grocers view their stores as the anchor of their business. But as consumers move more towards parking lot pickup and home delivery, the rent and expense of stores is a cost less supported by consumer shopping every day.
Selection, convenience and value are how consumers choose their grocery store and whoever can offer the best overall experience in those three factors will win. If an online grocer can match or beat physical stores on those points, online will keep growing and that’s where the industry is headed. It is only a matter of time until online shopping offers a highly competitive experience in every respect.