By Sam Silverstein
Source: Grocery Dive
Trader Joe’s and Aldi have increased their hold on grocery shoppers in the U.S., with both retailers showing a drop last year in the proportion of customers who went to a competitor right before or after visiting one of their locations, according to data published Tuesday by retail data analytics firm Placer.ai.
The trend suggests that a growing number of people view Trader Joe’s and Aldi as primary destinations for grocery shopping even though the retailers carry a smaller selection of products than traditional supermarkets, Placer.ai said. In addition, the changes could mean that people are becoming more partial to the small-format chains as they continue to look to stretch their grocery budgets, the research firm noted.
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