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By Peyton Bigora
Source: Grocery Dive

Demand for grocery store lunches is on the rise — and could provide some much-needed leverage for traditional grocers.

Between 2024 and 2025, grocery stores claimed an increasing share of short, midday store visits over quick-service restaurants as consumers turned to their local food retailers for quick, convenient lunch options, Placer.ai reported. These short visits are usually less than 10 minutes and take place between 11 a.m. and 3 p.m.

This indicates that shoppers are increasingly looking at their local supermarket as an on-the-go lunch destination.

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