Source: Produce Blue Book

The total U.S. online grocery market generated $8.7 billion in sales during February, a gain of 8.5% compared to the same period a year ago, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded February 26-27, 2022.

Pickup, the largest segment of eGrocery, grew 6% versus a year ago, generated $4.0 billion in sales, and accounted for 47% of the total sales during the month.

Delivery reported a year-over-year gain of 37%, which equated to $3.2 billion, capturing 37% share of eGrocery spending. Ship-to-Home, which was the largest segment pre-COVID with over 40% of spending, is now the smallest with just 16%; it finished with $1.4 billion in sales, down 24% year-over-year.

“New service providers, a broader range of retailers selling grocery-related products online, and services targeting faster cycle times contributed to Delivery’s strong sales growth, but even so, more shoppers still prefer Pickup for range of reasons that will benefit this service model going forward,” said David Bishop, partner at Brick Meets Click.