Source: Supermarket News
During COVID, the fear of going out in public significantly changed how people shopped in 2020. What happens now to grocery shopping needs as the pandemic fades and people are feeling more comfortable in public? Based on our Retail Preference Index study from 2017 to 2019, most of the variance in financial and emotional performance could be explained by price and quality perceptions. In other words, those banners whose combined price and quality scores where the highest also tended to have the highest financial and emotional performance (H-E-B, Trader Joes, Amazon, Market Basket, Wegman’s, and Walmart). The reverse also holds and those with the lowest price and quality scores tended to have the lowest performance.