By Marc Rousset, Cory Rochkin and Tanja Ebner
Source: Progressive Grocer

Life during the pandemic was complicated with masks, sanitizers, social distancing and lots of rules. If consumers came to value anything, it was what was easy, convenient and dependable. Not that those things haven’t always been appreciated, but they’re even more important now, though, as some workers juggle hybrid lives that are often less predictable than the pre-pandemic, five-day-a-week commute or the homebound pandemic days, and most worry about where the economy is headed.

Add to that the weekly food budget pressure from inflation, and it’s more than ever a perfect environment in which prepared foods won’t just thrive, but also be a key differentiator for grocers.

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