By Lisa Fickenscher
Source: New York Post

Stop & Shop could be forced to close more than 10% of its stores across the Northeastern US as shoppers increasingly balk at the 110-year-old grocery chain’s stiff prices, according to industry experts.

In a surprise announcement last month, the supermarket said it will make “difficult decisions to close select underperforming store locations.”

In addition, JJ Fleeman, CEO of the chain’s owner Ahold Delhaize USA, said Stop & Shop will make a “large, multi-year price investment” to lure back customers.

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