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By Dave Conroy

Source: Supermarket News

There has been a dramatic shift in how consumers expect to interact with their grocer, including how they pay for their purchases. Consumer demand for omnichannel experiences and advanced digital commerce solutions, including curbside pickup, online ordering with delivery, scan-and-go and touchless payment options, has propelled the proliferation of these capabilities and continued to drive growth for the industry. Online grocery sales grew 54% in 2020 to reach $96 billion.

As grocers continue to transform how they engage with their customers, delivering a true omnichannel experience that seamlessly connects digital and physical shopping has become essential to future success. Here are three innovative strategies grocers are using to deliver new value using omnichannel commerce, and how those tactics enhance their customers’ shopping experience.

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