By Catherine Douglas Moran
Source: Grocery Dive

  • Albertsons Media Collective, the grocer’s retail media arm, announced this week the launch of a pilot program in which it’s replacing its traditional digital circular ads with interactive digital circular ads across Facebook and Instagram.
  • The dynamic and shoppable ad campaign pilot, which involves a partnership with Meta and advertising services company Kargo, will feature general merchandise, health and beauty care products.
  • Albertsons said the new campaign provides shoppers with an interactive digital experience that connects them to their local store to clip offers and add products to their shopping lists.

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