By Derek Kravitz
Source: Consumer Reports
Almost everything in the private file that the Kroger grocery store chain keeps on Hazem Salem of Happy Valley, Ore., is wrong.
One of the few things that Kroger gets right about Salem is how disloyal of a customer he is, despite being in the company’s free loyalty program, which promises hundreds of dollars in personalized savings on groceries and gas in exchange for providing personal info about yourself, like your name, home address, email address, and phone number. Even though he lives just a few blocks away from a Kroger-owned Fred Meyer grocery store, Salem shops there only occasionally—for special brands of things like oat milk and Tillamook ice cream that he can’t find elsewhere. For most of their food, the family opts for the lower-priced WinCo Foods, which is farther away.
“It’s creepy how much they assume to know about me, and it’s basically all wrong,” Salem said in an interview with Consumer Reports. “And it makes me less likely to want to go there, frankly.”
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