By Jeff Wells
Source: Grocery Dive
Aldi has always had a reputation for being efficient. But I was reminded last week of two other key facts about the discount grocer: It’s also highly adaptable and very good at promoting itself.
Last Friday, the company announced it had sold off Southeastern Grocers, including the Winn-Dixie and Harveys Supermarket brands, along with nearly 200 stores it acquired last year to a consortium of investors led by C&S Wholesale Grocers and Anthony Hucker, the current president and CEO of Southeastern Grocers.
On the one hand, it’s odd that a company would quickly offload such a large chunk of an acquisition; the deal Aldi struck involves just over 40% of the stores it picked up. But Aldi never claimed it was going to convert all the Winn-Dixie and Harveys stores it bought to Aldi locations. And it probably wasn’t realistic to expect Aldi to own full-fledged supermarkets — which look and run so differently from its small, limited-assortment stores — over a long period of time.
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