Source: CNN Business
Despite a 16.4% annual increase in chicken prices rotisserie chickens remain $4.99 at Costco and BJ’s Wholesale Club. At Sam’s Club they cost a penny less than that. Meijer still sells its rotisserie chicken for $5.99, while Giant Eagle has kept it at $6.99 and Publix at $7.39.
There’s a strategy behind these stores’ decision to keep rotisserie chicken prices steady — and it signals a lot about how grocers are trying to manage inflation while still holding onto their shoppers.