By Marian Zboraj
Source: Progressive Grocer
Market research company The Feedback Group has released findings from its latest national research study, “Supermarket Shoppers: Rising Prices, Inflation, and Tariffs.” The research explores shopper perceptions surrounding prices, inflation and tariffs, and how these concerns are impacting consumer behavior in supermarkets.
A significant 61% of U.S. supermarket shoppers report feeling stressed about rising grocery prices. This stress is especially pronounced among younger and middle-age shoppers — Generation X (70%), Millennials (67%) and Gen Z (65%). Top inflation-fighting tactics include buying more items on sale (62%), eating more often at home (50%), buying more store brands (42%) and using a store’s weekly sales flyer (40%).
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