By Sam Silverstein
Source: Grocery Dive
Traditional supermarkets are falling out of favor with younger generations, with people in those cohorts increasingly turning to discount retailers to buy groceries, according to survey data published Tuesday by The Feedback Group.
Gen Zers, millennials and Gen Xers are most partial to Walmart, with more than a fifth of people in each of those groups who participated in a poll the research firm fielded this spring saying they most recently shopped for food at the mass retailer.
Those generations also showed a preference for Aldi, with Gen Zers especially likely to have made their latest grocery shopping trip at that chain. Twenty-two percent of shoppers in that group shopped for groceries most recently at Aldi — the same proportion that did so at Walmart.
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